Monday, June 20, 2011

A 10 Step Program to a Better Pricing Model from OpenView Labs

When building companies and launching new products, identifying the market need, developing the solution, finding pilot customers, etc... takes precedence over defining a pricing model - as it should.  In fact, although product pricing is undoubtedly one of the most critical factors in the success of any product, it is typically left until the last minute and delegated to someone who is not necessarily the best person to establish the pricing structure.

Having been through a wide range of product launches - some more successful than others - this "10 step program" for developing a pricing model caught my attention at OpenView Labs.

A 10 Step Program to a Better Pricing Model | OpenView Labs: "The problem is that too many companies work on their pricing models at the last minute. Many times the person responsible for pricing is a product manager who has little time to focus on the task and may even be the least experienced person on the marketing team."

No comments: