Sunday, December 14, 2008
eROI Study - Nothing Beats Texting
High school and college students greatly prefer texting over all other modes of communication including email according to a recent study by eROI. Given ChaCha's ability to reach this demographic with Rich SMS Advertising, I found this study particularly interesting! This further evidences what we are experiencing first-hand: Response rates to targeted text advertising are 5 - 10X better than any other form of mobile marketing.
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3 comments:
glad you liked our study Brad. If your readers want to view the full report, it's free at this URL:
http://www.eroi.com/student-email-marketing-social-networking-survey-results/
Thx,
Ryan Buchanan
eROI, CEO
Thanks for the link to the full study, Ryan. Keep up the great work!
Ryan - Have you taken a look at ChaCha's mobile marketing capabilities? I'd be happy to line up a GoToMeeting to talk you through our capabilities and results with the high school and college demo.
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