Sunday, December 14, 2008

eROI Study - Nothing Beats Texting

High school and college students greatly prefer texting over all other modes of communication including email according to a recent study by eROI. Given ChaCha's ability to reach this demographic with Rich SMS Advertising, I found this study particularly interesting! This further evidences what we are experiencing first-hand: Response rates to targeted text advertising are 5 - 10X better than any other form of mobile marketing.

3 comments:

Ryan said...

glad you liked our study Brad. If your readers want to view the full report, it's free at this URL:
http://www.eroi.com/student-email-marketing-social-networking-survey-results/

Thx,
Ryan Buchanan
eROI, CEO

Brad Bostic said...

Thanks for the link to the full study, Ryan. Keep up the great work!

Brad Bostic said...

Ryan - Have you taken a look at ChaCha's mobile marketing capabilities? I'd be happy to line up a GoToMeeting to talk you through our capabilities and results with the high school and college demo.