Thursday, December 4, 2008

ChaCha & AT&T Forge Strategic Alliance

I wanted to share the news that AT&T announced a strategic alliance with ChaCha yesterday. The alliance will benefit both companies in many ways.

For ChaCha, the relationship means that AT&T is aligned with our 1-800-2ChaCha service and that they will be recommending our mobile advertising capabilities to AT&T advertisers. Aligning with the largest wireless carrier in the United States is an important strategic win for ChaCha and we expect the relationship to benefit our user base in many ways that we will be announcing on occassion over the coming months. It will also help further increase our rapidly growing base of businesses that are turning to ChaCha to drive superior results with their ad dollars.

AT&T will gain valuable brand alignment with ChaCha and exposure to the coveted 16 - 25 year old demographic. Now when you call 800-2ChaCha you will hear "Brought to you by AT&T" which is the first step in rolling out the public-facing elements of our partnership.

There will be more to come on this - please let me know what you think!

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