Tuesday, September 16, 2008

Zynga Leverages Social Networking to Build Casual Gaming Growth Engine

At CTIA last week I had the opportunity to meet Scott Derringer of Zynga. It was great to hear about their company. Scott told me about their team and the fact that several of them worked on previous start-ups together - some more successful than others.

The concept behind Zynga is compelling yet simple - to add a social element to casual games. It sounds like they have the right recipe with staggering growth over their first year of operation.

I will be watching them closely and expect them to be a huge success. Once they offer a mobile set of games ChaCha will be first in line to collaborate with Zynga!

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