Thursday, April 3, 2008

ChaCha Selected as Best New Mobile Service by AT&T at CTIA


Yesterday was a big day for ChaCha at CTIA. Thanks to some outstanding work by the ChaCha team, we were selected by AT&T as the best new consumer mobile product in their fast-pitch competition. What does this mean?

We received $25,000 in prize money (giant "Happy Gilmore" style check being held by Kevin Mazzatta, VP of Biz Dev at ChaCha) and, much more importantly, we will be working with AT&T to introduce ChaCha to their customer base (about 70M folks). What a great way to kick-off the second quarter!

To win, ChaCha competed with hundreds of companies from around the world that applied. Only 66 were selected to present to the judges at CTIA and ChaCha was selected as the winner.

The Fast-Pitch program is considered the wireless industry’s equivalent of American Idol, with emerging mobile technology companies presenting their wireless applications directly to AT&T’s decision makers. Hundreds of companies applied from around the world and were judged based on the following criteria:

1. Originality / Innovation

2. Market appeal

3. Interface design

4. Number of platforms and handsets supported

This news will hit the wire tomorrow but I wanted to get the word out here. Let me know if you have any questions and I will do my best to answer them! We are still working with AT&T to define the rollout plan but I will keep updating here as things progress.

1 comment:

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