Thursday, March 20, 2008

ChaCha at SXSW - Mobile Answers Big Hit

The ChaCha marketing team (including me) made a trip down to SXSW in Austin, TX last week. It was an exciting, eventful trip and the ChaCha team did a great job getting the word out about our service. We also met a lot of cool bands, fans, industry folks, and SXSW full-timers. Thousands of new users started texting 242242 (ChaCha) to get answers about when bands were playing, where the big parties were, and what the status of their flights back home were.

We partnered with Spin Magazine, iHeartComix, and PureVolume. The highlight was when one of our folks hung out with Vampire Weekend backstage. They loved ChaCha's text answers service and thought it would be extremely valuable to them while on the road. I had a great time talking to Tommie Sunshine, a 20-year veteran of the DJ and remix scene. Tommie thought ChaCha rocked!

Justin shot a few videos that you can checkout - SXSW part 1; SXSW part 2; SXSW part 3.

Next up for ChaCha marketing, partnerships with some major sports franchises - more to come!

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