Monday, March 31, 2008

Headed to CTIA Las Vegas

I made onto my Southwest airlines 737 this morning and will be departing to Las Vegas for CTIA shortly. This is my first trip out to this conference and I suspect it will be massive and loud -- full of new product announcements that both excite and under-whelm the attendees.

I am accompanied at CTIA by our (ChaCha's) head of business development Jay Highley and Kevin Mazzatta and Darin Leach who are also on the biz dev team.

We have a major announcement regarding ChaCha's mobile answers service coming tomorrow so please check back here to learn more!

Doors are closing - time to sign off.

Thursday, March 20, 2008

ChaCha at SXSW - Mobile Answers Big Hit

The ChaCha marketing team (including me) made a trip down to SXSW in Austin, TX last week. It was an exciting, eventful trip and the ChaCha team did a great job getting the word out about our service. We also met a lot of cool bands, fans, industry folks, and SXSW full-timers. Thousands of new users started texting 242242 (ChaCha) to get answers about when bands were playing, where the big parties were, and what the status of their flights back home were.

We partnered with Spin Magazine, iHeartComix, and PureVolume. The highlight was when one of our folks hung out with Vampire Weekend backstage. They loved ChaCha's text answers service and thought it would be extremely valuable to them while on the road. I had a great time talking to Tommie Sunshine, a 20-year veteran of the DJ and remix scene. Tommie thought ChaCha rocked!

Justin shot a few videos that you can checkout - SXSW part 1; SXSW part 2; SXSW part 3.

Next up for ChaCha marketing, partnerships with some major sports franchises - more to come!

Tuesday, March 4, 2008

Ask.com Targets Women

So I knew Ask was not making any headway in its quest to make gains against Google and I expected Diller to continue pushing his unique features in an attempt to change all of that but what I just read on MSNBC is really a surprise. Ask.com has announced that it is shifting its focus toward married women who are trying to better manage their households. At ChaCha, we call that the "Dynamic Household".

According to their new CEO, Jim Safka (who I believe ran Match.com), the employees are really excited about this move.

"Everyone at Ask is excited about our clear focus and the trajectory-changing results it will deliver,"
I surely hope Ask is able to make progress with this new niche - as Walt Mossberg points out and I concur, the Ask.com user experience is better overall than rivals such as Google.