Tuesday, January 22, 2008
ChaCha's mobile text service (2-4-2-2-4-2 = "ChaCha") is a hit with the crowd at the Sundance Film Festival where it is "The Official Text Answers Service". We have really been blown away by the popularity of the service among all festival goers ranging from teenagers gawking at celebrities to the celebrities themselves. The ChaCha team has regularly been stopped by people on the streets who want to convey just how much they love our new text answers product.
I had the opportunity to be at Sundance from the opening Thursday through Sunday (and will return this Friday for the closing weekend) and experience the buzz that ChaCha has created first-hand. One of the biggest fans of ChaCha that I encountered was Quentin Tarantino. Above he is pictured with me and a group of mutual friends we had made at Sundance in the Stella Artois VIP room. He left wearing a ChaCha Beanie and with a ChaCha eGrip on his phone (Sticker with ChaCha logo that keeps phone from sliding off your dashboard).
All-in-all ChaCha's mobile text answers launch is really going well. Please let me know if you have seen us at Sundance or if you have any feedback regarding the service!