Friday, December 14, 2007

Google's "knol" Experiment Highlights Need for Credibility

Today Google's VP of Engineering, Udi Manber, blogged about a new project called "knol" Google is working on. This project is intended to "to find a way to help people share their knowledge".

This announcement is exciting to the ChaCha team because it validates for the masses something that we have believed deeply from the beginning - that leaving it up to the crowd to give you an answer is not a good idea when accuracy and authority count.

My sense is that Google has Wikipedia in its crosshairs with this initiative as Google sends millions of visitors to the not-for-profit everyday. By capturing this traffic rather than shuttling it off to Wikipedia, Google stands to grow revenue and extend its brand to include the provision of knowledge by actual authorities.

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