Friday, November 2, 2007

Google Announces OpenSocial - Reaction to Microsoft-Facebook Deal?

With the dust from the recent Microsoft-Facebook deal still settling, Google made an important announcement today about their OpenSocial initiative which is intended to put Google between popular social networks and the applications that are being developed for social network users. It is amazing to see how quickly Google has shifted (in the court of public opinion) from a fun, fast-growing upstart to a massive enterprise that is battling Microsoft for complete world domination. I would expect to see Microsoft and Facebook launching their own strategy to control the API's used to write applications for social networks and, much like the age-old .Net vs. J2EE saga, a new duel will be underway aimed at establishing control of how applications are written. This is already taking place in the mobile world where Google is expected to announce several alliances with wireless carriers to begin supplying phones powered by a Linux-based mobile operating system created by Google. Microsoft's Windows Mobile 6 will be going head-to-head with Google's new OS. Following are key excerpts ReadWriteWeb published from the announcement that MySpace is a charter member of the OpenSocial API initiative:

“Our partnership with Google allows developers to gain massive distribution without unnecessary specialized development for every platform,” said Chris DeWolfe, Chief Executive Officer and co-founder of MySpace. “This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We’re pleased to collaborate with Google to establish a landmark standard for social applications.”

As a founding member of OpenSocial, MySpace will provide critical user mass and platform guidance. The OpenSocial standards are designed to evolve through contribution from the open source community and as new features are developed by various partners. Global members of the OpenSocial community include, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo,, Six Apart, Tianji, Viadeo, and XING.

“As the most trafficked website in the country and the most popular social network in the world, MySpace is one of the leading forces in the global social Web,” said Dr. Eric Schmidt, Chairman of the Executive Committee and Chief Executive Officer of Google. “We’re thrilled to grow our strategic relationship with MySpace by joining forces on this important initiative.”

Here is a screenshot of Flixster integrated within MySpace (click for full-size image):

Robert Scoble video interview with Chris DeWolfe and Eric Schmidt:

1 comment:

Fortune Park Hotels Ltd - Best chain of business & leisure budget hotels India said...

Facebook and Orkut are two of the most popular social networking sites. Both of them offer very similar features and capabilities.If we compare Facebook vs. from a market share perspective then it will show you that both are considerably behind MySpace with Facebook owning just over 11.5% of the market share and Orkut having less than 1%. Facebook has become very popular in North America over the last few months whereas Orkut is extremely popular in India.

Many people prefer Facebook to orkut as Facebook is a much more professional looking whereas Orkut looks somewhat unfinished,Facebook's Mini Feed feature is useful in seeing a quick snapshot on the latest happenings within your network,the ease at which you can customize layouts within FaceBook, especially the drag and drop option,the ability to supply how you know a person (through school, other friends, work, randomly, etc). This is especially interesting when you and one your contacts know the same person, but through different ways. Creating profiles in such websites for my business hotels, budget hotels, holiday packages is happening good in Alexa traffic details.